Youtube Phenomena and Popularity

Youtube is one of social media where you could upload some videos on it where’s theres more than million could watching your video online. It become such a phenomena where youtube could bring the news and event in such a short time. You could find everywhere in youtube. News update and what’s current popular in world.

Becoming popular in this site, becoming a fundamental way for someone to promoting a person, services, and products. In Indonesia, the use of YouTube is also raising its popularity. Out of the 500 websites, YouTube is the fourth most visited website in Indonesia. Each month, the number of fan who subscribe YouTube, continues to increase into 40.565 peoples (www.socialbaker.com). Each day, YouTube is watched by millions of young Indonesian with the age group from 18 to 34years old. Referring to psychographic internet users side, youth categories is included in the digital native. Digital native is a category those who understand the online world and living in the digital era (Tapscott, 2009). Thus, young people are often categorized as the main user of YouTube media.

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